Get Featured in AI Chat Bots (like ChatGPT, Gemini, and Perplexity) | Ep. 82

AI is the new Google? Sort of! In this video, I break down how AI search tools like ChatGPT, Gemini, and Perplexity are changing the way people find content. I’ll show you how to optimize your content for both traditional SEO and the new AI-driven search. Learn why long form content, schema, and your unique expertise matter more than ever for getting found in AI chatbots.

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Transcript

Now. I hope you're not the last person on the planet to hear that. AI chat. Bots like chat, GPT, Gemini and Perplexity are the new search, the new Google, and I'm putting that in air quotes because it's kind of true, but it doesn't. Mean that the search engine optimization that we've been so familiar with as content creators over the last few decades is suddenly a completely different animal because the truth is it's not. However, there are some very behind the scenes kind of settings and tactics within your content, your websites, The information you have out there that larger companies and people who are ahead of the SEO game have been doing that you as a solo online business owner should be doing to also stay ahead of the game. If you have Google Analytics installed on your website or if you go to your YouTube analytics, you can actually see. Exactly how much of the traffic the users on your content are coming from chat, GPT, Gemini, perplexity, and all the other tools versus regular Google search or directly from other sources like social media, I haven't heard of anyone who says that chat GPT is like overtaking their Google search traffic. Yet. However, I looked at my YouTube analytics, and I do this in my regular website analytics too, but in my YouTube analytics a year ago chat, GPT was the number eight external traffic source for viewers on. My videos. So external traffic source, meaning outside of like the YouTube algorithms and YouTube search, it was number eight. Now it's number two, so it's not anywhere near overtaking the YouTube algorithm or even just like Google itself, but it went from eight to two. and that's worth paying attention to if you ask me if you also create free content for strangers on the internet, which is my love language, then you know how important it is to pay attention to where your viewers, your users, your readers are coming from. And I wanna talk about it here on the Video Brand Infusion podcast because I just released an AI authority Signals bonus guide to my video brand Academy members. It's not necessarily video or YouTube specific, but as long form video content creators, our content, our name, our personal brand, our expertise is like perfectly primed. To be the recommended featured experts in the AI tools that people are already using. So that's why I think this is a really important thing to, um, not just to think about, not just to be aware of, but what I wanna share with you today are actual actions that you can take right now to make sure, or to at least help optimize your content for the future, for the day that the AI chat bots do become. The new Google do become the new search. So number one, you know, of course I'm gonna say you should definitely be creating long form content for sure. 100% long form YouTube videos I'm talking about. Horizontal landscape videos, long format, like eight plus minutes. Not shorts, not reels, not tiktoks. Long form content on YouTube podcast episodes, blog posts, and articles. Ultimately long form content that's packed with details and information and context is going to always be favored in regular search like Google, but also in the AI tools because it makes it really easy for those tools to do their job. Which is to deliver the information that the user is looking for. So ultimately, if you create long form YouTube content, or you create long form podcast content. Ultimately that content should make its way to a page on the internet that's accessible by the tools and the search engines in the form of a blog post, an article, or just pages on your website. your content really needs to end up in words on a page somewhere so that it's, it's readable and digestible by the tools and thereby readable and digestible by the people who are using the tools to find the information from the experts like yourself. Now, let me just back up a moment because I'm not an SEO expert, but I've been doing. Internet for 30 years. Okay. And I used to be a freelance web designer, so I know a lot about like on page SEO and you know, and that kind of thing. I've always been a huge proponent of having your own website that you control. So not medium, not Substack, Not just social media, not just YouTube, but your own domain name that you control, that you pay for. And in the content that you do create, which by the way, creating long form YouTube videos, it is so easy to turn your videos into really well written, easy to read, easy to digest, written content for a blog post without having it sound like a robot. And it doesn't take that much time. But one of the things that you wanna do in the content that you do turn into written content is what is referred to as answer first architecture, meaning that. The content, the information that viewers are trying to find. So they go to chat GPT, or they go to Google. They're trying to find some type of information, how to change the oil in my car, or something like that, right? That content, like the details of that need to be at the top. Of your page at the top of your post, the the minute details and the step by step and the what you need and the gear and the pictures and all that stuff can go below. But the general gist of the answer needs to be at the top, which is kind of backwards of how blogging used to be. and you know how, you know, people love to complain about, uh, recipe blog posts where it's like there's this whole story before you actually get to the recipe. And, you know, part of that is because the longer the viewer's on the page, I. The more ads that they watch, then the more money that that blogger makes. And you know, if they've created the recipe for you and given you the steps, they absolutely deserve to get paid for that. But as a user, it's really frustrating. This is the opposite of that. This is the actual opposite of creating frustrating content that helps the content creator and in turn, creating content that actually helps the user. Which, if you think about it. Is kind of better. It's kind of better for everybody that way 'cause we're all users of the internet. When we wanna find an answer to something, we wanna find an answer to something, not the story associated with it first. So don't bury. The answers to questions, the information people are searching for somewhere down inside of a blog post, give it at the top and then give more minute, fine tuned details, pictures, step-by-step processes throughout the rest of your piece of content. Plus the AI chatbots these days are linking to the sources. They're linking to the expert. They're linking to the blog post, the YouTube video, where they're collecting the info from. And I'll say more about that in just a moment because it's not like we're just creating free content so that these AI tools can do their job. We, we create content. So that the people who are searching for the solutions we provide can find us. The AI tool is just like the, the middleman between the right people, finding the right, you know, expert, the right person who has the answers. So I'll talk more about this in just a moment. Number two, this is kind of nerdy, but. Uh, every website has code, right? That makes the website run. You have HTML code. There's like a, a structure of how a website is, um, coded so that the browser like Chrome or Safari or Firefox or whatever you're using, so the browser knows how to show this stuff on the page, right? There's HTML code behind there. You have header, you have a body, you have a footer, and every single website has a bunch of stuff in the header. Very few people, especially solo online business owners, independent people like you and me. Very few people have the proper schema in the head section, and I'm just kind of like laughing at myself. 'cause every time I've ever heard the word schema, I just like roll my eyes So much data, so much code. What does it even mean? in the context of you establishing yourself as an expert to the chat bot, to the internet, to the search engines, you need to go to your favorite AI tool and ask, how do I add person schema? To the header of my website. So if you're using Kajabi, there's a place to do it. If you're using WordPress, your theme will have a way to add It's not. Difficult, but it could be a little bit technical. And what you put inside of your person schema is a specific code. And the schema tells the bots that are. On your site, which is Google and Chat, GBT, Gemini, perplexity, all of that, you have these bots that are scraping the info on your site to digest it, to understand what is this about this, this person Schema tells those bots. This is Meredith Marsh. This is Meredith's website. This is Meredith's blog. This is Meredith's YouTube. This is Meredith LinkedIn. This is Meredith's Threads. This is Meredith's Facebook. This is Meredith's Instagram. it's like a digital ID card that's on every page of your site that tells the bots. This person owns this site. They're associated with that site, and these are this person's social media handles so that when the bots are looking at the content of the page and trying to digest it and going, how, how do I even know that what this person is saying is accurate or true? Or is it trustworthy? Well, now it can see, oh, this is their YouTube. This is their LinkedIn. This is their Instagram. It connects the dots to establish whether you are, in fact an expert on this subject or not. Yes, chat, GPT and all of the other tools. Will love to hallucinate eventually. Hallucination is not gonna fly. People aren't gonna keep using AI if it's just gonna keep lying to us, right? Eventually, these tools are gonna be so good and so fast at scraping websites to help the user get the information that they're looking for. and it's not just going to pull random information from random people that is not able to verify this little code, this little snippet of code at the top of your website that's invisible. It's only in the code readable by the bots, tells the bots, this is who I am, this is where I hang out on the internet, and this is my digital ID card. This is how you can find me so that I can prove my expertise. Number three, your proprietary framework or um, systematized unique way that you teach something or do something that can be tied to your name. You need to create content about that on your website. For example, I teach about the spiderweb strategy. I teach something called the three by four method. I talk about that stuff in my videos and I talk about that stuff in my membership inside Video Brand Academy. But to really optimize my. Not just my content, but myself, my name, my personal brand, my video brand on the internet. I need to create a page or a few pages that really spell out what my proprietary framework is, what my unique methodology is. Give it a name, give it details. It doesn't mean that you have to teach everything you know about it or give away what you teach in your programs for free for the chat bots, but you need to give enough away. That the chat bots and Google can see you as somebody who knows what the heck they're talking about. Oh, this person has a unique framework or methodology. Cool. I'll just tell my users, oh, Meredith Marsh says, do it like this. Do a three by four method. Here's how it works, right? Enough information that the chat can do its job. And connect that proprietary methodology to you to establish you as the expert. AI doesn't wanna hallucinate, I don't think AI wants to hallucinate sometimes I think depending on what model you're using. I think sometimes it doesn't, it can't access more information. But what I'm suggesting here is when we are using. AI that can access as much information as the internet will give it very, very quickly. We wanna make it really easy for the AI to go, oh, this person is an expert on this thing. And one of the signals is because they have their own proprietary methodology and framework, they coined a phrase that your name can be tied to, One of my favorite tips, and I think this is one of the areas of, you know. A EO or GEO is the new SEO. Like this is kind of one of the things that's is kind of new compared to the what we're used to with SEO, and that is turning your headlines on your page, your H two and H three tags into more like natural language written questions. So it used to be like you'd wanna. Repurpose a video into a blog post. For example, you would wanna put in some headers that kind of separate it so it's not just one output, like long paragraph, right? Separate the paragraphs, give it some headers. And it used to be for good SEO, you would want to put keywords in those headers. So you could have a page that ranks in Google for keywords. Just from the headers and from the paragraphs, not even necessarily from the title of the blog post. Now? It's suggested that you still include keywords 'cause you still do wanna optimize for the specific keywords, but people aren't just going to chat GPT and typing in a keyword. Or Google or perplexity, they're typing in a whole sentence or several sentences, right? So like the difference between batch record YouTube videos, which could be a a search phrase or a keyword phrase. People aren't just typing that into chat, GPT, they're typing in things like. I need to batch record my YouTube content, or I need to record five videos in one setting. Can you help me? Or I'm starting a YouTube channel for my business. What videos should I create? That's not a keyword, that's a question, that's just a natural language question that you would ask to a human, and people are typing that into the chat bots. So if you can optimize. Your written content for those natural kind of questions. Again, all you're really doing is making it easier for Google and the bots to find your content, recognize your content, recognizing you as the expert at this thing. You're making it really easy for those tools to do their job. And you can use the AI tools to find out what more the AI tools. Would want to see on your website from you to help you help them. So if every month or every quarter you did something like a visibility audit where you go to chat GPT, or Gemini or Perplexity or whatever you're using, or all of them and say, Hey, here's my website, here's my niche, here's my offer. What would prevent you the tool from recommending me? You can ask it to tell you like, what are the, you know, gimme 10. Areas of gaps that you would need to see on my website in order for you to recommend my website and me. One more thing I wanna mention about this too is because even as I'm saying these words out of my mouth, I am, I'm also hearing myself and probably what's going on in your brain is. I'm not just creating free content so the chat bot can look smart. I'm not just creating free content for the internet, so the chat bot can just give it all away. The interesting thing about the way. The chat bots have evolved over the last, uh, year, especially with these, like more, um, you know, thinking, thinking models. You know, if you remember when chat GPT came out, it was like, this doesn't have access to the internet. It's only trained, it was only trained up to like 2021 or something. So if something happened after that, it was like, I don't know, well, it's not like that anymore. If you tell it like, go, go find me something, it'll go find you that information. But it needs to be able to, um, digest that information quickly in order to give it to the user quickly. And as we become much more accustomed to, to using AI tools to find information and to help us actually do things. The more I believe we, we as humans, content creators and non-content creators who are using the internet are going to look for experts to follow people we can trust. Let me say that again. People we can trust to follow and teach and provide insight and information for. Things we're looking for, for, for what we're trying to do or achieve. Whatever your niche is, right? Insert niche here. I don't believe we're heading down a path where humans only wanna interact with robots, don't wanna connect with other humans, and they just wanna like go about their merry way off, uh, in their own little world. I think. It's the actually the opposite. I think having such quick access to so much information is going to lead people to go. Yeah, but I wanna actually follow the advice of an expert here, and I think we can use these AI tools to. And Sure. Or at least help optimize that our content is getting out to people, to the right people. So those tools can say, oh, well Meredith Marsh says this. Meredith Marsh says that. that's my prediction at least. My prediction is that AI and creating content on the internet is going to lead people to actually seek out a human connection. And it's actually one of the reasons why I believe that long form YouTube content is one of the best things you can possibly do for your business right now because. Robotic long form content is not there, in my opinion. It's just not. It's, it's like one of the things that is very difficult to replicate with ai. It's possible, of course. Uh, we see AI avatars all the time in ads, especially in short form content all the time. Long form content. Not so much, you know, it's just my own personal opinion, you know, based on 11 years of experience in talking to a camera. But I think talking to a camera and just being real and being human is the antidote to Losing your business and losing your brand to ai. and of course showing up as a human on camera building your audience with YouTube is exactly what I help solo online business owners do inside Video Brand Academy. everything I shared with you in this video, plus a bunch more tips for using YouTube, your websites and other, um, kind of tactics to help get you listed and featured as an expert in the AI tools is all inside of my AI authority signals bonus that I just gave out to my video brand Academy members. So if you wanna get your hands on that. I'd love to see you on the inside. There's a link down below this video to join us, and I'll see you next time.