Video Brand Infusion

What Sophie Did Differently to Grow FAST With a Small Channel | Ep. 51

Meredith Marsh Season 1 Episode 51

Grow your YouTube channel fast! In this video, fertility coach Sophie Byfield shares the strategies she used to grow her channel from 600 to 1,000 subscribers after joining Video Brand Academy. Learn Sophie's "secret weapons" for consistent weekly video publishing, even as a busy entrepreneur and new mom. Discover how to build an effective video content strategy by focusing on your top-performing topics. Get tips for outsourcing video editing to save time and stay consistent. Plus, find out how to leverage your TikTok audience to drive more views and subscribers on YouTube. If you're struggling to grow your small YouTube channel, this video has the proven tactics you need to see fast results. Implement Sophie's methods and take your channel to 1,000 subscribers!

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did you set a goal to reach a thousand subscribers in like a certain amount of time? it really wasn't growing at a pace that I wanted it to be growing. one of your methods was to you're publishing once a week you also are running a business, and you're also a mother, like, what is your workflow so I have a little bit of a secret weapon. walk me through that process. Like how how did you find somebody How did you train them Like The very first thing I did was but how does that translate to actually. Growing your business, how do you generate revenue with what you do on YouTube? So I've done three things Forget random video ideas. My guest today on video brand infusion, saw her views on YouTube skyrocket. After she reached 1000 subscribers and implemented a few secret weapons that we're gonna talk about today on episode number 51 of Video Brand Infusion. My name is Meredith. I'm here to help you infuse the best video marketing strategies into your business so that you can become the go-to person in your niche and generate consistent revenue online. and I'm not gonna make you wait any longer to hear from today's guest. Straight from the Video Brand Academy membership, Sophie Byfield. Hey, Sophie, how are you? Thank you for being here. Oh, hello. I'm so excited to be here. Thank you for having me. I knew a couple weeks ago when we had a conversation in person that I had to get you on the Video Brand Infusion podcast because you had just reached your first thousand subscribers on YouTube um, it was really exciting because we were actually in person at an event, so I got to actually celebrate in person, which was fun. But I want to. Talk about how you got there, like what steps did you take, because there's like a million different ways to grow your channel. So did you set a goal to reach a thousand subscribers in like a certain amount of time? No. Um, my goal, um. The main milestone for me was a thousand subscribers, but my goal was really just being consistent on YouTube. Um, I started my YouTube channel in August about midway through August, and I just, I went all in and it really wasn't growing at a pace that I wanted it to be growing. So I started researching and figuring out who can I work with? That is gonna help me grow to a thousand subscribers. And then I joined you, and I joined you March 2nd, and by about April I was at a thousand just after April. But midway, Okay, so you just you, you started your channel about nine months ago then yes. Ish. and then you joined Video Brand Academy one or two months ago-ish. Yes. So how many subscribers, do you remember, how many you had when you joined the membership? So when I joined, I had just gotten to about 600 subscribers. And so that, that tells me that from August to March, it took me that long to get to 600, and then from March to April, I got 400, or like in that time period. Okay. Okay. So, okay, so. A thousand subscribers in nine months is really good. I I think that's really, really good. But you mentioned something about like your goal was just to be consistent, how consistent are you? Like, like how many videos do you publish a week? So I'm consistent with one a week. One a week is my goal right now. Um, it drops every Tuesday morning, so that was my main thing. Just post one long form piece of content every single week. Okay. Are you doing shorts at all? Um, I am now. Okay Okay Okay All right. So one video a week for nine months. You got to a thousand subscribers. What is your niche like? Tell me what are your videos about? What do, what's your channel about? Yep. So I am a fertility coach and doula, and I help women who've been struggling to conceive, really unlock the missing piece or the thing that's holding them back. So my channel is all about the missing piece in fertility. What could possibly be holding you back and how to uncover it for yourself. Okay. All right. So what kind of like, gimme an example of some of the topics. Your videos or like what's the, what's, do you know offhand what's the most popular topic on your channel? I do, it is fertility, nutrition. And so the reason why I know it's the most popular is because when I started working with you, um, one of your methods was to build a spider web. And I don't know if you've really talked about it on your channel, but I. Yeah, it's to take that your most popular video, which was my fertility, nutrition video, and then build out from there. And that's what I've been doing from March to April is really building out that spiderweb and that's how it grew so fast. Okay. I love that. That's your most popular topic because I love a niche within a niche, Mm-hmm. and So that's what that is. Infertility and nutrition, yes. You probably have videos. On infertility. And then, you know, other people have channels all about nutrition and that really blends the two, uh, two popular topics blended into, and that's not like your whole channel's, not just about infertility and nutrition, right? But that topic. Itself is a niche within a niche. So I love that because It makes, it makes total sense. It makes the topic, I think, more, sort of dynamic, especially if it's something that a lot of people aren't talking about on YouTube. It was very interesting because before I went into your course and really learned how to narrow down, I was just making all kinds of different fertility videos of different questions and things that would come up within my TikTok community. But when you said, let's look at your best performing video for the last little bit and, um. I was like, oh, my new fertility nutrition video is growing this channel. That's where most of my subscribers are coming from. Most of my views are coming from. And then I said, okay, what, what angle can I take from off this video? And every single video, I point to another fertility nutrition video. So they keep watching longer and longer. And I was, even since I hit that thousand subscriber mark, my viewers, my viewership has like skyrocketed. Really, because I'm building that web. Yes. Okay. I love that. I love that you're like a perfect student. You're like a star student So how, so if you're publishing once a week Mm-hmm. form video, but you also are running a business, you and you're also a mother, right? How many Yes. do you have? I have one. She's 15 months. Oh my gosh. Okay, so how, like, what is your workflow like for creating your videos? Because that's probably like the number one bottleneck that people have is like, yeah, yeah, yeah. I know I wanna do YouTube, but I don't have time. I have to edit the videos. I have to record the videos, I have to plan the videos. So how are you managing that workflow? I So for me, the way that. The only way I knew it could be consistent was to be able to hand off the video editing. So I found a virtual assistant who we met. We matched styles. I gave her, um, examples of videos I liked. And so every week I give her the next week's video. And so my job is to come up with the theme script, the story, well, I usually use bullet points and then kind of freestyle. Record. And that is the only way that I would be able to be consistent, because doing it all for me, running my business, being a new mom, um, marriage, all kinds of personal and business commitments, there's no way I would've been able to consistently do it. Okay. I love this because you, you bring up a really good point I think of. Figuring out ahead of time like, this is what I need in order to be consistent. Because a lot of people would go, well, I'm not going to start doing it because I know I can't be consistent and I know I don't have time for it. but you said, okay, how could I be? Mm-hmm. is I think my favorite reframe like mindset reframe is go from I can't to, how could I? Then you figured out, well, if I had this and I had that, then I could be consistent. So what is it like working with an editor? Because I edit my own videos, but a lot of people always ask me about working with editors, and I do have a marketing assistant who I trained to edit my podcasts in D Script, but I still a lot of times do it myself. So, walk me through that process. Like how, how did you find somebody? How did you train them? Like, how, what is it like working with an editor? Yeah, so I have a little bit of a secret weapon. Um, I used to be a video editor in my previous life, so. Oh my God Okay Yes that is a little bit a secret weapon. Just a tiny bit. So for me, what I do is I do just a quick rough cut. So, um, like I record it and I'm like, okay, let me take this part out or move this part around really quick. My goal is 30 minutes. You have 30 minutes to rough cut this. I then upload it to either my Dropbox or my Google Drive and she grabs it and then she edits it. So how did I train her? The very first thing I did was I gave her an edited version and a rough, um, a rough cut, and I said, I want you to compare what I've changed and what I've done. The next step I did is I gave her just a rough cut and said, okay, show me what, how you would edit this. And then I started, we started tweaking it and we slowly work on it. So she does one rough draft. I approve it and then I'm like, okay, let's change this B roll, or let's put a little more space here and then she gives me the final version. So it was a lot of going back and forth in the beginning and it can feel like a lot of work in the beginning. Um, but then it was kind of like, now she's trained, she understands and I don't have to do as much work. Okay. Okay. Wow, this is blowing my mind now. so you record the video Yes. are doing a little rough cut before you send it to her to do a real rough cut. Yes. So, um, when I say little rough cut is like sometimes it takes multiple takes for one section. I just cut out all the multiple takes and just put the best section in. Gotcha. Okay she's adding B roll text on screen, all of that jazz, adding the intro, adding the extra. If I say, I'm gonna refer to this video, she puts that picture in. Or if I'm referring to something else, she grabs it and puts it in. Okay. So You I love this. I've never thought of this. Okay. You gave her. example of like, here's a rough cut example and here's the final version of that same rough cut Yes. here you go. This is, we went from this to this. So she could basically kind of study that and then you gave her another video, rough cut Yes. to have her just like make an attempt at getting to the final version. Yes. Okay. You know, I've, I have always, I mean, I have hired video editors before and a lot of times I'll give them a final version Mm-hmm. is what I expect. know, here's my expectation. But I've never given them the rough cut of that final version so that they knew, they knew what to expect of what they were gonna start with. Yes. Oh, wow. Okay. And so where, where did you find your video editor? I. Um, actually I'm in a mentorship community and someone was stopping their YouTube channel and just doing an audio podcast and their VA was looking for hours. So, yeah, so, but she is on like an online jobs pH. She's in the Philippines. Um, I give her six days for a video. So I, what I love about this whole process is I have to be consistent because I'm not editing. I am handing it off. Um. So you you give a pretty good leeway time for her to get it done. Does your editor, like, are you guys using the same editing program or like what is the software you all use to edit your videos? So I'm using Final Cut and she's using, um, the Adobe version. I think it's Premier. Um, yeah. So we're not using the same software, but I export a really good high quality copy of the first rough draft. And then she takes it, um, we use either Dropbox or Google Drive. So she'll take it, download it, do her edits, add the B roll, and then upload a draft. I'll just go through the draft once and I'm like, oh, we need to, you know, at this time code, make this change. Or, you know, sometimes there's like a spelling mistake, so I really believe in double checking your drafts and then I send back my notes. She makes her changes and sends it back to me. And sometimes I'm like, just make the changes and gimme the final version. I download it and upload to uploaded it to the YouTube. Okay. Wow. Okay. You're inspiring me to start outsourcing my video editing I would, I will say, um, once I started the spiderweb, it got easier because the videos were planned. Um, I knew that I was gonna be doing three nutrition topics. So what I started doing to get ahead was I'm already dressed, my camera's set up, my makeup's done, let me just record two back to back, and then I put them both up and I'll say, okay, as you finish this one, move to the next one. So now I'm ahead and she has the ability to do it once a week. Yeah. Okay. So how long do you spend. Um, like, so you're filling out your spider web basically. Do you have do you have like a, a long list of videos where you're like, I'm just knocking these out? Or do you plan a couple videos at a time? What's your workflow for planning your videos So once I like deep dived the spiderweb, I did 15 videos. Um, and I use notions, so I have them all in my notions, and I just have. Sort of the intro and just bullet points about things I want to talk about. And I have 15 different ones on nutrition. Then I went and looked at, okay, what's another video that's really popular on my channel? And it's all about like the two week weight implantation of your egg. Um, how to make your lining thick and juicy. So then I made a few videos about, or a few topics about that. So I kind of go back and forth Now. Between them, and then if something comes up on a TikTok Live or I get an email about something, I can throw that in. So there's always a variety. I always have a pool of, uh, videos that I can pull from, which has been amazing. On the days where I don't have an idea or I don't really feel like it because I have the outline. So now that I have 20 videos, I either pull from those or if something moves me, I have something else. So I always. Yes. I think that is such a great strategy for planning because, and I do the same thing. I have like a long list of videos, but then the, you know, when I go to record or when I know like, oh, I'm gonna record this week. I'll just. Sometimes there's something already in my head that I wanna talk about move it to the top of the list. But other times I'm like not feeling inspired and I'll just pick something from the list you know, move forward with that. So I. How long does it usually take you to record? Are you a like, make 72 mistakes like I am type of a person? Or can you just kind of like hit record and, and just riff? Can I say a mix of both? So my 10 minute video is usually about 22 minutes of raw footage. Okay um, but there has been times where my 10 minute video was like 50 minutes of raw footage because there's been so many mistakes, or I didn't say that quite the way that I wanted to, or something along those lines. But it really depends on my energy, my mood. I have a hype up song. I like to, before I record, to kind of get into a really good mind space and to um. Yes. I love that idea. I think, um. I'm, I have a couple of different playlists, like sometimes I will listen to if I'm, like, when I'm doing my hair and my makeup, know and I'll be like just listening to that while I'm getting ready to record. and that's just, I think that's such a great tip because. You have to kind of like pump up the energy a little bit on camera in order to just appear normal on camera. know, like you don't come off as being high energy, but you, if you just come with like your normal chill self camera, then it's, it's very, it can be like a very low energy kind of output, I feel like. So I love that music tip. So you mentioned TikTok, talk about TikTok a little bit because you mentioned sometimes you get ideas from things that are working well for you on TikTok. How does that play into your YouTube strategy? So I go live on TikTok every Friday. And yeah, so I host and ask me anything, the fertility forum, every single Friday. So my followers come in and just ask lots of questions. And so when I see a question that's been repeated either multiple weeks or multiple times in the same call, I usually take it and make a long form video about it. And what I've started doing, which has helped my channel. Viewership, like Skyrocket is saying I go on a TikTok, I'll say I'm going deeper into this on YouTube. And what I have done is in my link bio, my YouTube is my very first button. What I have found is when people on TikTok mention their YouTube, I'm like digging and trying to find it. Um, now I've made it as easy as possible for people to come and find me on YouTube, and what's happened is a couple clients have gone to my YouTube, channeled it, and then booked calls with. Um, like it's turning into this massive, like flow, which I'm loving. Okay. Wow. All right. I love this. So do you have a big following on TikTok? Um, I, I would say I, I've got 40,000. I'm not sure if that's big or super large. We'll take it. have 1200 So but you have enough that when you go live consistently, show up. They know like, oh, Sophie's gonna be live. I can get my questions answered. Is that the case? Like you have enough people that when you go live, you have people that show up and actually do ask questions. Yeah, I have about 22 to 45 people every single week that show up on Fridays. And I, I have to let them know now because they message me, you're not here. Um, I'm like, I'm going away or It's good Friday, I'm taking it off. Yeah Yeah but they're looking for me. That's so funny. They're like, where is Sophie? I think that's the best, um, like such a good indicator of like a good, strong community around your personal brand. When people are like, where did she go? I have to go make sure she's okay. Yeah, exactly. how it, almost sounds like Like your TikTok is doing good. You're using TikTok in all of the TikTok ways, but then the ideas from TikTok to put on YouTube. Yes. does your audience on TikTok play into, like, are they coming over to YouTube and subscribing to you there? Like is that where you, is that how you grew your channel or was it, or do you feel like they came from YouTube? Just like from the algorithm doing its thing on YouTube. So I think if they're coming from YouTube and doing their algorithm thing on YouTube, but I do know, I would say majority of them come that way. Then I am sending a newsletter out every Tuesday to my list and say, Hey, this video is dropping on this topic. And then the TikTok I drive as well over to the YouTube, but majority is the YouTube algorithm doing the YouTube algorithm thing. Yeah. I love this because I think. A lot of people, uh, so like I spend a lot of time on threads 'cause I'm trying not to spend time on TikTok, but, so what I notice is people be like, oh, I started a YouTube channel. I'm gonna post about it on threads. I'm gonna, I'm gonna get people to subscribe to my channel from a completely different platform. And I always think, why are you doing that? Just go make YouTube videos. The best way to grow your YouTube channel is. On YouTube, Mm-hmm. it seems like a no-brainer thing to me, but some people have it all kind of backwards. But it sounds like what you are doing is kind of the best of both worlds where you're letting, you're letting those interests influence your topics on YouTube, but then letting YouTube do its YouTube stuff for you. Yeah. I think that's That's perfect. So. What made you decide, so if TikTok was doing well for you, made you decide I should start doing long form content on YouTube? So first and foremost, I love video. I think video is one of the best methods to connect with your audience, and so TikTok was a natural place for me just to be on. Video and YouTube to me was the best place to do long form content in that same manner. And people would ask me questions and I couldn't answer it in a TikTok live. I needed somewhere to be able to expand on that topic, and YouTube for me was where I could do that. Fertility's more of a how to, and we're searching for things and so where do we go to search for an answer or how to do something? We usually go to YouTube. So that's how I ended up on. Okay. Yeah, that makes a lot of sense. I like that. Did you have any, uh, like did you have any fears or hangups around doing YouTube? Because I, I get this a lot from people who are like, oh, I can do Instagram stories and tiktoks and reels, but YouTube is like, Ooh, that's like a whole other big scary thing. Did you see it that way, or did it just seem like a natural kind of evolution? It was a bit scary in the beginning, but everyone said just start. You get more comfortable. You um, you figure it out better. Your videos start to sound better, so I was just like, I'm just gonna do this. I am just gonna close my eyes and jump in. And there was one where my audio was. Horrible. Um, there's one where my, my camera kept zooming in and out, but I was just camera settings 1 0 1, but just, um, learning. Just keep going. Just keep doing it because then I started making a checklist, checklist of everything I needed to check before I hit record. Like, your mic needs to be this far away. It's the volume set. Make sure you hit the focus button on your camera, like I went and started. But I wouldn't have known those things if I hadn't have just gotten started and just jumped in and closed my eyes. And a lot of the YouTube creators that I follow say, just get starting the beginning is gonna be horrible. Know that you're gonna just, just keep making videos. It will get better. What do you think it was for you? You mentioned that you were kind of scared at the beginning, but you just, you know, you went for it, figured it out, but what like, what was scary about YouTube for you? Oh, everybody's seeing me. Um, everybody's seeing me. Um. Definitely making sure I'm saying the right thing and not saying the wrong thing. Um, I was really uncomfortable with having to choose clothing. Um, I think Miss Rachel did it best with one outfit. Like just all of it. It just felt really overwhelming and I think that the checklist really helped me to kind of get my mind around, okay, let's just do all the things we know to do and hit record. Okay. Yeah, one outfit is a great idea. I always wear black in my videos. I don't know why. I just, I feel comfortable in black and, and so I don't have the same black shirt, but a lot of. A lot of my videos, I am wearing the same black shirt. I have like the, the, same three black shirts that I rotate in between. Uh, so I, I like that Miss Rachel tip. I might get a colored headband and stuff Right. personal branding. So, You mentioned like you had some tech, tech setup kind of mistakes and things like that. What is your tech setup like how, what are you using your YouTube videos for like your camera audio and all of that stuff? Um, oh, you're asking me a interesting question. So I have a, I'm looking over here 'cause that's where my camera is. So I have a Canon G seven X. Um, very, very old camera because I wasn't a hundred percent sure that I was gonna go all in on YouTube. So I was kind of like, okay, why don't we just start with what we have and then we'll figure it out. I got an external microphone and a mix. I'm looking down 'cause it's over here, my mix board. Um, but my room is very hollow. This is a, a problem that I am now figuring out. Um, I've got mirrors on one side, windows on another side, a hardwood floor, so there's this nice hollow sound. So we're working on improving my audio, but it was like, let's just get started. And we'll figure it out as we go, because I could use that as another hangup. Another like, well, I gotta get the perfect microphone and I gotta get the perfect setup. But I've managed to grow my channel with just bare minimums of what I already had in the house and making it work. So yeah, it, it was, it was daunting in the beginning. I actually got your, your freebie with your tech. um. yeah guide That one, that's the guy I grabbed right at the very beginning and was like, okay, what is the bare minimum I can start with? I was like, you gotta sound good and you gotta look good. So I had the camera in the closet and I had an old microphone, and as we go I will start to replace things. Nice. Yeah. I am a big fan of using what you have, but also like I don't think people realize that, you know, even with like a low quality webcam or something. Or even a low quality microphone, like, yes, audio is very important, but, you can make that stuff look good and sound good with a well-treated room and like putting the microphone close to your actual mouth, um, you know, you could invest in high end gear and still not look good or sound good because your microphone is three feet away from you and you know, your lighting is bad or whatever. So, yeah, use what you have and make it look good and sound good. what you have. I think yeah. that's a great way to approach it. how does YouTube work with your business? Like, how do you, you know, you're growing your audience, you're making your videos, but how does that translate to actually. Growing your business, how do you generate revenue with what you do on YouTube? You know, it's actually awesome that you asked this question. So I've done three things. I've got freebies. And sometimes in the video I'll refer to a freebie and say, download it. Download the link below. I have an automated webinar, so I come and check out the webinar where I'm talking about this and you can learn a bit more. And then throughout every video I talk about my community, which is my heel to conceive tribe. So we learn more about this in the tribe. We dig into more about this in the tribe, but I don't necessarily pitch the tribe. Every single video. So it's more about mentioning what I'm doing and how, what the particular topic we're talking about, let's say fertility, nutrition, we discuss it inside the tribe. So, um, from there there's links in the description of how to get in contact with me. Another key thing is I've been able to, um. Refer. When people email me and ask me questions, I'm like, oh, I went in depth in a YouTube video in this. Check it out. Let me know if I answer all your questions. And then if I don't come back and we can go deeper. So it's also been a really good stepping stone for people that wanna work with me to actually see if they're willing to do the work and kind of learn more before we dive in together. That is, that is a golden tip right there. how great is it to have that like library to, to send people to? So like not only is the, that library attracting people to you, but I. In all of the other ways people find you, you're using it as a great resource. So that, that's a great tip there. So you, you mentioned you have a tribe. Is that like a free community or is that a membership? Yeah, it's a paid community, so it's all about discovering their missing piece. Everyone's cycle is different, so narrowing down what your cycle is telling you, and then we unlock your missing piece and work together to get you pregnant. Okay, so that's a paid membership, Mm-hmm. you have, uh, like a course or a program, or do you work one-on-one with people? Yeah, I work one on one with people and the membership. So it's just the two tiers? two tiers. Okay, cool. So you're, you, you have freebies, lead magnets and things like that on the YouTube channel, getting people on your list and then have an automated webinar to get people into the membership. Yes. Okay. And so how do you, how do you approach getting your to go. Opt into your free webinar, do you, are you pitching that on every video? I mostly focus people to go to my quiz. And in the quiz, um, it determines their cycle. 'cause everything stems from your cycle. And if they want to learn more, they go to the automated webinar. from what I've been learning. People have a real trust issue right now, so they want to see you at least seven times. They wanna have contact with you in different ways, at least seven, seven times. So whether that's my YouTube channel, my TikTok, everything is sort of driving them to the quiz, which is a nice freebie, and it just tells them to learn more by coming to the automated webinar. And I don't usually pitch until the automated webinar. Okay. Yeah, so you have all these like sort of trust points set up. Yeah. I love that. So what are your steps with YouTube and with your business? Do you have like an another milestone goal? Are you focused on subscribers So since April, my channel viewership has sort of exploded. So when I saw you, I think I was at like 2000 views. So it was right around the, I was right around 2000 and so that's what, four weeks ago. I'm now up to almost 3000 views in four weeks. So my next milestone is to hit the 4,000, which has. Really been like, okay, now I'm focused on that. After the 4,000, I really wanna start going live. So I wanna go live on TikTok on Fridays, and I'm trying to find another day of the week to go live on YouTube as another touchpoint of Let Ask Me Anything to bring people into the community. Oh, okay. I love that. Because you know what? I follow somebody on TikTok who goes live on TikTok. Um. Consistently the same day, same time. and then, and she's there for like 30 minutes or so, and then she does a live on YouTube where she's like deep diving on something more specific. So it's like, it's kind of like ask me anything. then with a predetermined deep dive topic. So she gets all the people from TikTok to now get off of TikTok and come over to my YouTube live. And so I wonder if you did it that way, just like back to back, use TikTok to feed the YouTube live. And then of course, if they're there, if they're following you there, you to the live, then they're gonna hit subscribe. And now you're gonna be, you know, growing and they're gonna be in your, and you, you are gonna be in their algorithm. And, um, I don't know, that's something Okay. you could try. I love that idea. I never thought of actually doing it back to back. I was like, I'm gonna put it on a separate day. But if they're already there, like I can feed them right to the YouTube. That makes sense. Yeah. and I think this particular person does it specifically she knows she wants to get more eyeballs on her long form content, so she knows I'm gonna take all these TikTok people and just do what I can to kind of siphon them over YouTube. Okay. So you're almost. You're basically almost monetized then because you have over a thousand subscribers. You almost are there with the watch hours, but it sounds like you are already monetized because you have your own business and YouTube is driving and traffic and interest to your business. Yeah. So for me, the focus is the business and monetization on YouTube is just an added bonus, um, which has been nice. Yes, it's been a goal, like now that I hit a thousand subscribers, like, well, let's just hit 4,000 watch hours. But realistically, it's really about how does YouTube service the business, not how does the business service you to. Yeah. I love that. So do you have anything else you wanna add that you think, like if you think about somebody who was in your place nine months ago, like doing the YouTube thing, but not really growing as fast as I want, what, what sort of advice do you have for that person to. kind of get their channel growing faster? My first piece of advice would be don't give up. Just keep being consistent. Keep going. Um, my next piece of advice would be utilize shorts because they will really drive more people to your channel, um, with the right messaging and all of that. And my next piece of advice would be. Really, it's honestly, it just comes back to don't give up. Um, keep testing, keep trying and try your best to be your authentic self because the videos where I was speaking from the heart and I was really just showing up. Are the videos that are doing the best. The videos where I tried to script everything and be like, say all the right things are the ones that have the lowest viewers and viewership Interesting. Okay. That's a great tip right there. So where can people find you on YouTube and TikTok and all the places all the places I am at Fertility Coach Sophie, Okay. Same thing on everything. it's same thing on everything. easy All right. Awesome. Thank you Sophie. Thank you so much. isn't she the best? Sophie had so many great tips to share and even I am going to go back and listen to her tips around outsourcing, my video editing. But if you wanna get some of the same strategies that she's been using, like the spiderweb strategy, for example. you can find it inside a video brand academy, along with a ton of other growth strategies beyond just doing basic keyword research. So I'll put a link to Video Brand Academy down in the show notes for this episode, and I hope to see you on our next meetup.

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