Edit Podcast Audio & Video at the Same Time (EASY WORKFLOW) | Ep. 27

Editing podcast audio and video at the same time might sound like a podcast editing nightmare, but it doesn’t actually require more steps. So if you’re wondering how to edit a video podcast easily, for audio and YouTube podcasts, this is my easy video podcasting workflow.

Resources ⬇️
Descript: https://vidpromom.link/descript
Riverside: https://vidpromom.link/riverside

👉 AIT Method: https://www.meredithmarsh.co/aitmethod?utm_source=podcast&utm_medium=ep1&utm_campaign=Apr_2024&utm_id=apr24
 
👀 Watch Video Version: https://www.youtube.com/@meredithmarsh

✨ Cringe or Binge: How does your channel rank? Download the VBA app to analyze your channel in 1 simple step. It’s free! https://videobrand.link/app

📹 Be Binge-worthy on YouTube: https://videobrand.link/become-bingeable

🟣 Video Brand Academy: https://videobrand.link/vba

🎥 CRUSH IT ON CAMERA GUIDE: https://vidpromom.com/crush

🎧 Video Brand Infusion Podcast: http://meredithmarsh.co/podcast

📲 Download my FREE Video Brand Academy app! 👉 https://videobrand.link/app

👉 Consistent Sales of Your Course with YouTube: https://youtu.be/GBhulsp0s-4

📹 Follow on YouTube for Video Podcast: https://youtu.be/zkscCExxg9Y?si=B2EAIPxJV0-jEP-7

Transcript

Meredith  
So the idea that adding a video podcast to your audio podcast takes more time because of all of the video editing that has to happen, that is a myth that is well, it's only true if you want it to be true, hear me out. This is episode number 27 of video brand infusion. My name is Meredith, and I'm here to help you infuse the best video marketing strategies into your business that are actually easy to implement and totally doable. And I keep hearing this same thing recurring from some of the hosts of these podcasts saying things like, video is so much harder. It's so much more expensive. You have to have all the gear it's, you know, it requires so many more steps to record, and then there's all the time that it takes to edit, plus all of the anxiety of being on camera. And I just listen to this recurring again and again whenever video and video podcasting comes up as a topic in the podcasting podcasts, and it drives me wild, because it's just not true, unless you make It True. And look, I get that video podcasts do seem to have a higher barrier, right if you're especially if you're used to recording an audio podcast, there are some other things that you have to account for with the video, like you have to have some way of recording the video. I was gonna say you have to have a camera, but you don't even have to have a camera because you have a webcam and you have a phone with a camera. And as I pointed out in one of my previous episodes, it doesn't matter that you don't have some like, high quality, latest and greatest, full frame 4k video camera for your video podcast or even for your YouTube videos, it just does not matter, as much as some people think that it matters. And I also get the idea that, you know, the more things you tack on to this whole podcast that you're doing, maybe the more likely it is that you don't keep doing it, that you give up and you decide, Oh, I gotta turn my camera on, I have to do my makeup, I have to do my hair, I have to look presentable, I gotta plug my microphone in, and then I have to edit all those extra parts. And all of that might end up being too big of a barrier for a audio podcaster to decide to continue podcasting. But here's the thing, in this episode, I'm going to share my video podcasting workflow for you and prove that it doesn't require any more time or any extra equipment, or really any extra effort to create a video podcast than it does to create just an audio podcast. Now, are there more steps to creating a video podcast than just an audio podcast? Yes, there are a couple of small steps that are a little extra, but the payoff in the long run is huge, because your content is now more discoverable by a much larger number of people. And if you're creating a podcast and or a video podcast, to grow your business, to generate consistent revenue, wouldn't you want your content to reach as many people as possible, the only extra Step is uploading it to YouTube. That's it. Everything else is exactly the same. And I don't think that it's fair to compare a podcast download with a YouTube view, because you're discounting how long somebody listened or consumed that content. You know, I'd rather have three people listen all the way through, than 200 people listen to the first 30 seconds and then bounce. But when I hear people say, like, oh, I don't really encourage people to do video with their audio podcast, because all of those extra steps are going to end up becoming barriers that are too big and they're going to give up. I always want to say, like, what about publishing audio podcasts that don't get views or listens at all because they're not being discovered like that doesn't seem very motivating, either. Whereas, if you put that sucker on YouTube, you might get 10 views, 100 views, 500 views, 1000 views when you publish it, and the next week and the next week and on and on for months and years. Yes, I'm biased. I'm a video person. I want you to do video. I want you to do YouTube, because I want the content that you create to reach as many people as possible with. Least amount of effort from you as possible. It's a one to many model, and I think you want that. I think people who create content want their content to reach as many people as possible, and it just doesn't feel good to publish an audio episode that doesn't get downloads, doesn't get listened there's no way for people to comment. There's no way for people to tell you, wow, this was really helpful. Thank you so much for this episode. It's just like a one way audio broadcast. So okay, I know I don't have to convince you that video is so extremely powerful, I don't have to convince you that video is better than audio only. So let's talk about how to simplify your video podcast workflow. And I'm gonna talk specifically about the editing, because I did cover a couple of episodes ago, some tips around how to make your videos, which includes your video podcasts, look

Meredith  
like you're using a pro level camera, even if you're not, even if you're using your phone or a webcam. And I recorded that whole episode with my webcam just to prove the point. So we covered recording. Let's talk about editing your video and audio at the same time so that you don't have any extra editing steps that you have to do just because you've now added a video to your audio podcast. And for this, I'm talking about solo talking head style content, like what you're watching right now, or interview content where it's you and one other guest. And this would also work for you and multiple other guests. The more guests you have, the more time and effort and steps this will take you, which is also true if it's just an audio edit situation. So back in episode number 24 I answered this question of how important is video quality, really? And in that episode, I shared ways to kind of mimic the look of a higher quality camera, even if you are using your phone or your webcam with lighting and framing and things like that. So that's all in episode number 24 but I want to talk about when you actually hit record for your video podcast. So to make editing as easy as possible, if you're recording yourself, you're gonna have your video and audio. They can be separate depending on how you record, but you're gonna have those two like tracks, if you will, and then if you record another person, like you have an interview or something, you really want to make sure that your audio track and your guest's audio track are two completely separate tracks. So if you're looking at the waveforms, you see the waveforms when you're talking, and then you see the waveforms when they're talking, even if you're talking at the same time, but if you're silent, then your waveform is flat, and if they're silent, their waveform is flat, and they're two completely separate tracks. Now if you use something like Riverside to record, then this isn't the problem at all. It's recording those separate tracks, and Riverside actually gives you the option to download those, each individual track, separately, or download them all together. Plus you can edit in Riverside as well. It's not my favorite tool. We'll talk about that in just a second, but having separate audio tracks for each person in the video is going to help prevent things like mic bleed and stuff that makes the editing the audio a lot harder. And if you just record yourself as a solo talking head like this, however you're recording right now, you can just keep doing that same thing, because when you go to edit the video, your audio track and your video track will be two separate tracks, but connected. Now, when it comes to actually editing, I greatly prefer descript over any other editing platform out there. However, the word flow that I use is basically platform agnostic. You could do this in Premiere Pro or Final Cut, or you can do it in Riverside. You could use capcut. You could use iMovie. Any program that allows you to edit video will allow you to create a video podcast and an audio version of that same episode. I think, where a lot of people get stuck in their thinking, if they're used to creating audio only content is they're using an audio only editor like Audacity or something, and Audacity only allows you to edit audio. So if you want to create video content, you're going to have to use an editor that edits video content. So my go to for this is descript. But like I. Said, the workflow is agnostic of whatever platform you're working on. Now, the key to making audio and video editing at the same time actually makes sense and actually not cause you any extra time to edit, is to use a repeatable workflow like the same steps, like an assembly line every single time. So for me, I have the exact process that I use to edit my video podcast for just my regular solo episodes, which most of mine are. And then I have a different set of steps if I have a guest, if you do a podcast where it's you and another person all the time, or you and two other people all the time, you need to create a workflow that's repeatable, with repeatable steps for the outcome that you want to have with those three people. So for me, with descript, I have my own templates or layouts, as they're calling them. Now set up. So when it's just a solo episode, it's actually really easy, because it's just me on the screen, but for two people, I might have myself on the screen for part of the time, my guest on the screen for part of the time, and both of us on the screen for part of the time. And so what I did was just made a decision, what's going to be the easiest thing, what's going to be the most time efficient thing for editing this episode? And I decided for most of the episode, it's just both of us on the screen. There might be a few places in the beginning, I decided to switch back and forth, which is incredibly easy to do in descript, but we're not talking about a bunch of fancy transitions or animations or graphics or sound effects or anything crazy like that. The content is the star of the show. So you import your video and audio to your editor. You have these two tracks, you have audio and video, and they're connected. So what's really happening in the editor is I'm editing the audio and I'm editing the video at the exact same time. If I make a mistake, if I, you know, change my mind, or I start rambling, which happens quite a bit, I'll go in and split my clip. It's just like cutting a piece of tape. Rip out that middle section, and then the two ends come back together again. It's just like audio editing, but now you have a visual to look at, and you don't have to do anything extra special with that jump cut. You don't have to add any kind of transition or cover it up with B roll or anything. You can do that if you really want to spend lots of time editing, which I don't blame you. Editing is fun. I like it, but it's not necessary at all. And I think this is another thing that really trips people up who are new to video editing, and they're used to audio editing. It's like in an audio podcast, if you make mistakes and you cut it up, you could chop it up, you could have 100 different cuts in an audio episode, and nobody ever knows. I mean, you could do it really poorly, and it could be very obvious, but you could do it easily and have nobody detect that you cut out 100 different sections where you messed up, right? But in a video, you can see it. You can see the cut. And it doesn't matter, it's it's expected in a YouTube video or a any kind of social media, video, video content, it's expected. You're not producing a movie, you're not producing a sitcom. You don't have to have three different camera angles to mask all of the different cuts. We're talking about making efficient content for your business so that your audience grows consistently and you can generate consistent revenue. Your audience doesn't expect you to be an expert filmmaker with your video podcast episodes. So again, as you're editing your content, you're listening to the audio, you're listening to what was said in that video, and you're editing the video at the exact same time, because they're connected. Now I will admit descript can be buggy. For some people. It can have some faults. It's not perfect. It's in constant development, but there are a couple of things that make descript my go to editor for my video podcasts, and that is the fact that all of the cuts that you make are completely reversible. If you need to cut out a section and you cut it a little too close to the beginning of the next word. Now it sounds weird, everything is undoable, and that also means that you can make some edits to your audio quality and volume before you edit or after as you're at. Thing, you might go, Oh, I'm kind of topping out, like my microphone was a little too hot for this episode or something, or maybe it's a little too low. You can adjust the volume of the whole track and edit the whole track before or after you've already made cuts to it. I have like 100 different descript tutorial videos that I need to record, and one of them is how to adjust the audio, if you have you and a guest. And they're at two different levels. It's literally just a double click on the descript timeline, and then you open up a whole new window, and you have these two audio tracks, and now you can adjust the volume of each one separately. That's one of the reasons why it's so important to record your audio separately if you have more than one guest or more than one person speaking on the podcast. So if you're not already subscribed to my channel, or you haven't checked out the descript tutorials that I already have. Those are there for you. Make sure you hit subscribe and go check out those tutorials. So so far, the workflow that I've talked you through is the same, whether it's a video or an audio right? We're just listening, we're just watching, we're just making the cuts. If you even need to make cuts, you might not even need to do that. What happens when you're done? What happens with the exporting? So this is where, depending on how you upload your episodes and where you upload your episodes, you will have to tailor this to your exact workflow. But this is what I do, because I'm trying to be as efficient as possible and reduce the number of steps in this process. I download the video version of the podcast as an MP four file. It's exported at 1080 and in descript, I have my export setting set to negative 24 luffs, which is an audio setting. That way, if my audio is a little underpowered in terms of volume, it'll actually export it at like the standard volume for YouTube. I find that works really well for me. And depending on your host, you might even be able to upload that MP four file, and the host will just sort of treat it like a WAV file or an mp three file. So it's only audio like I know Buzzsprout does this, but then if Buzzsprout is connected to Spotify, then Spotify won't pull it through as an mp three so ultimately, I do need to have an mp three file that's audio only in addition to my MP four file, which is a video file, so it could just export another version as an mp three, right from descript, and have those two files,

Meredith  
what I do instead is use an auphonic subscription. I upload it to a Google Drive folder, a phonic automatically, magically pulls it from that Google Drive folder, does some processing to it, and it adds a little extra audio recording to the end of it. This is one of those things that I decided to do that probably I did not need to do that, and it was probably a waste of time to set it up, but I'm doing it anyway, and I'm okay with that, but there's a little audio snippet at the end of just the audio version of the podcast, where I say something like, if you're listening to this in a podcast player, you know you're missing out on the visual. So make sure to go follow me on YouTube and blah, blah, blah, like on the off chance that somebody discovers my podcast, like using a podcast platform, and they don't even know that there's a video associated with that episode. I want them to know, like, Hey, I'm over here on YouTube. Do people find just my podcast first? Usually, I don't think so. People are finding me on YouTube, because, after all, YouTube is the most powerful way to grow your audience online, hence why I am an advocate for video podcasting and not just audio podcast. Anyway, back to the topic. From there, I upload my MP four file directly to YouTube, and then my mp three audio file, I upload it separately to Buzzsprout. I don't have anything automated for that. I like to hit play first, like on my hard drive, and make sure it really is the right episode. It really does sound good. I like to go to the end of the recording and make sure that it cuts off at the right point, so I don't have my uploads automated, even though I could do that with descript, or I could do that with auphonic, and that's it. The title of the YouTube video and the podcast episode is the same. The blurb that goes in the description of the YouTube video and the podcast episode is exactly the same. So that all goes into Buzzsprout. When I upload it, I put in the episode number, I set the Publish. Date, I like to transcribe my videos with otter.ai. Because my descript transcripts tend to not be as accurate. There's a lot more hallucinations, and otter just does a better job. So I send my video or audio to otter to get the transcript. I throw that into Buzzsprout, and then schedule my episode, and then I just do the same or similar thing in YouTube. Now, in YouTube, there are a couple of extra check boxes and like little micro decisions you have to make when you upload a video, but to be honest, it's always the same every single time. So for me, I'm uploading a video podcast, for example, I need to make sure I select the playlist, the podcast playlist, so that it does show up as a podcast. And then a lot of the other settings are the same across the board for every single thing that I upload. So it's not like you have to go through 100 different checkboxes every single time you upload a video, because you can set your upload defaults and you can use the same settings every single time, so that the only thing that's really different is the title, the description and the video itself. Now, when I work with a client or student or a member of video brand Academy with growing their channel, whether we're talking about regular YouTube videos or video podcasts, there is one important component to YouTube, specifically that you don't have to think much about at all when it comes to just an audio podcast, and that is your thumbnail. And your thumbnail on YouTube is a critical component to getting views, to getting people who see the video to actually click the video and decide, Oh, this looks really interesting. I think I'm going to watch it. But your thumbnails do not have to be as complicated. So let me just break down a couple of thumbnail myths for you. Do you have to create a separate thumbnail for every single video podcast that you put on YouTube. Yes, you really should do that. Does it have to be a completely new redesign every time you have to reinvent the wheel with every thumbnail? No, you do not. And if you look at my podcast playlist on YouTube, just go to youtube.com/at. Meredith Marsh. Go to the podcast tab. Look at video brand infusion. You will see there's a pattern to my thumbnails where it's some words that work with the title. It's not the exact same words on the thumbnail. They work together. Okay, so that's this is a whole this is a whole separate topic that I'm doing a training on inside Video brand Academy, very soon, an ultimate thumbnail master class. But what's important here is that the words on the thumbnail correlate to the topic of the episode. The podcast, branding doesn't matter, like your logo or your like little waveform graphics and things like that. That stuff does not matter. In fact, I reuse the same set of pictures of myself. I have like, two dozen photos of myself, and I just pick one that makes sense for the episode, and I do this all in Canva, so there's a consistent look and feel to my thumbnails, but they are custom to that piece of content, right? So I don't have to sit there and wonder, what am I going to put in my thumbnail for this video podcast, I just pick a picture for myself, and I just put the words that I want to put in there. I have the episode number, and I export it, and that's my thumbnail. So like I said at the very beginning of this episode, all of these extra steps and all of this extra time and all of this extra money and effort and all of this extra anxiety around creating video podcasts only exists if you want it to exist. It can be so extremely simple if you want it to be simple, and if you have questions about my video podcasting, workflow, recording, editing, planning. I've talked about all of this now here on the video brand infusion at least a couple of times, but feel free to reach out to me and let me know what questions you have about my workflow. Because if you aren't aware, if you've only been listening or watching the video brand infusion podcast. My whole entire channel is dedicated to helping you look good, sound good and feel good on camera. And that comes down to recording, planning, editing, uploading all that stuff to grow your business and grow your audience on the number one platform for growing. Your audience online, which is YouTube, and like I already mentioned, if you are here because you're growing your business, this is a no brainer, especially if you have a course or a program or you work one on one with people, or even if you sell a service or a digital product, the reality of marketing online is that you have to create some kind of a way for people to find you. You have to be discoverable, to get people into your world, to get people into your funnel, if you will. And it starts with building your audience on YouTube and then bringing people step by step closer to where the natural conclusion and the natural next step for your ideal viewers and your ideal customers is to work with you in whatever way that you have to offer. So if you want more details about how I set up a YouTube funnel to work for my business to generate consistent sales of my courses and programs. I outlined the entire process in episode one of the video brand infusion podcast. So you can watch the video, which I highly recommend, because there are some visuals, but you can also listen to the audio version as well.